WHITNEY
WHITNEY
MCDANIEL
MCDANIEL
HERE TO MAKE YOUR CUSTOMERS STAY.
PRODUCT STRATEGY
BASED IN
SEATTLE, WA
AVAILABLE FOR FRACTIONAL SERVICES
ABOUT ME
I’m a product strategist who bridges the gap between business development and experience strategy.
My approach is simple: define your differentiators and make sure your customers see it. From leadership sessions and alignment workshops to customer discovery and product flows, each piece supports the other.
Projects
Projects
Projects
Clients
Clients
Clients
Years Experience
Years Experience
Years Experience
SELECTED
WORKS
SELECTED
WORKS
Wellness AI
Product Research Roadmap Revision First Touch Redesign
Wellness AI
Product Research Roadmap Revision First Touch Redesign
Wellness AI
Product Research Roadmap Revision First Touch Redesign
Mylio Photos
Product Research Roadmap Revisions Product Design E-Learning & Web Design
Mylio Photos
Product Research Roadmap Revisions Product Design E-Learning & Web Design
Mylio Photos
Product Research Roadmap Revisions Product Design E-Learning & Web Design
David Schnur Associates
Digital Strategy User Research Information Architecture
David Schnur Associates
Digital Strategy User Research Information Architecture
David Schnur Associates
Digital Strategy User Research Information Architecture
SERVICES
STRATEGIC DIRECTION
You've built a company. It solves a need. You’re ready to move on. I create a strategy to maximize your profits and gets you to where you want to be. We make it happen.
STRATEGIC DIRECTION
You've built a company. It solves a need. You’re ready to move on. I create a strategy to maximize your profits and gets you to where you want to be. We make it happen.
STRATEGIC DIRECTION
You've built a company. It solves a need. You’re ready to move on. I create a strategy to maximize your profits and gets you to where you want to be. We make it happen.
PRODUCT RETENTION
For products pulling in customers but can't make them stay. I make sure they experience your value from start to finish.
PRODUCT RETENTION
For products pulling in customers but can't make them stay. I make sure they experience your value from start to finish.
PRODUCT RETENTION
For products pulling in customers but can't make them stay. I make sure they experience your value from start to finish.
PROBLEM CLARITY
Something in between? Talk to me, we'll figure it out together.
PROBLEM CLARITY
Something in between? Talk to me, we'll figure it out together.
PROBLEM CLARITY
Something in between? Talk to me, we'll figure it out together.
APPROACH
01
STAKEHOLDER SESSIONS
How do you view your product? Defining differentiators, motivators, inspirations, key scenarios, and metrics.
01
STAKEHOLDER SESSIONS
How do you view your product? Defining differentiators, motivators, inspirations, key scenarios, and metrics.
01
STAKEHOLDER SESSIONS
How do you view your product? Defining differentiators, motivators, inspirations, key scenarios, and metrics.
02
PRODUCT RESEARCH
How does the market view your product? Explore audience context outside of the product. Understand product perception. Compare to other market players.
02
PRODUCT RESEARCH
How does the market view your product? Explore audience context outside of the product. Understand product perception. Compare to other market players.
02
PRODUCT RESEARCH
How does the market view your product? Explore audience context outside of the product. Understand product perception. Compare to other market players.
03
ALIGNMENT WORKSHOPS
How does your company experience your product? Align priorities across key organizations for highest return on their time and resources.
03
ALIGNMENT WORKSHOPS
How does your company experience your product? Align priorities across key organizations for highest return on their time and resources.
03
ALIGNMENT WORKSHOPS
How does your company experience your product? Align priorities across key organizations for highest return on their time and resources.
04
ROADMAP REVISIONS
How can we align your priorities with what makes customers stay? Revisions to the roadmap have emerged to align with audience needs and the market gap you serve, improving retention and bottom line.
04
ROADMAP REVISIONS
How can we align your priorities with what makes customers stay? Revisions to the roadmap have emerged to align with audience needs and the market gap you serve, improving retention and bottom line.
04
ROADMAP REVISIONS
How can we align your priorities with what makes customers stay? Revisions to the roadmap have emerged to align with audience needs and the market gap you serve, improving retention and bottom line.
05
ITERATIVE DESIGN
Now that we know the gaps and expectations, it's time to fill them. Using research-driven UX design practices to align sales, marketing, and product experiences.
05
ITERATIVE DESIGN
Now that we know the gaps and expectations, it's time to fill them. Using research-driven UX design practices to align sales, marketing, and product experiences.
05
ITERATIVE DESIGN
Now that we know the gaps and expectations, it's time to fill them. Using research-driven UX design practices to align sales, marketing, and product experiences.
TESTIMONIAL
TESTI-MONIAL
“Whitney has the unique ability to understand the business and the audience. She communicated effectively and kept us focused on a win-win at all times.”
Chris Beatie
Founder
“Whitney has the unique ability to understand the business and the audience. She communicated effectively and kept us focused on a win-win at all times.”
Chris Beatie
Founder
“Whitney has the unique ability to understand the business and the audience. She communicated effectively and kept us focused on a win-win at all times.”
Chris Beatie
Founder